Email marketing definitive technical guide

Email marketing is one of the best solutions if you want to grow your business and reach new clients. With the right email marketing tools, you will have no problems generating a lot of leads and customers. It’s very helpful and convenient, and this can bring in more clients in the long run.

Build your email list

The best way to build your email list is to try and capture emails via a form. You can share a PDF with tips and tricks, videos, or anything that might help your readers. In return, they will give you their email address, and that’s how you are generating the email list. Giveaways can also help you achieve that.

Find the right email marketing tool

Apps like MailChimp, Sendinblue, Omnisend, and many others can help you manage the email list and send emails to customers. They can also include other features, like establishing a landing page where you can invite your customers for more information and sales.

Learn how to increase the open rates

Ideally, you want to send emails when people don’t have a crowded inbox and when they are still awake. Don’t send the newsletter first thing in the morning, as that can be a problem. You also want to stick to the 80/20 idea, which means 20% of your emails can be sales pitches, the rest need to be valuable emails that actually help people.

Enhance the email deliverability rate

Make sure that you have low spam complaints, so don’t send emails all the time. You can also start testing short subject lines if you want. Keep things simple, as that can offer you the results and experience you want. A double opt-in will help you quite a bit.

Email marketing automation

Create autoresponder sequences that will offer some assistance and support to your customers. You also want to segment your leads and target only those people who will indeed find value in your offer. That’s what will give the best return on investment. Also, personalize the email marketing emails; if you can use customized abandoned cart messages, that can help a lot.

Use advanced email marketing strategies

Keeping things personal and truly establishing a connection with the person in question will be very helpful. Also, stick to just a single call to action per email. Making the email content optimized for mobile is crucial, since around 67% of emails are opened on mobile. 

It’s always very important to try and optimize your email marketing technique. There’s no one-size-fits-all approach. You need to experiment and try out a variety of approaches in order to ensure that you receive the best results. It will take a bit of trial and error to make it work, but if you take your time and avoid any rush, results can indeed be second to none. We recommend that you to start your own email marketing campaign and always optimize it according to the insights and analytics you receive. That’s what will help you reach more clients, while also making the current customers very happy!